Monday started for us with a roundtable discussion featuring Bill Gaither, Joyce Martin McCollough (The Martins) and Paul Emery (Clear Channel). The title for the discussion was The Gaither Homecoming Phenomena. If you think that only Southern Gospel industry was interested in this you are wrong. This was attended by all genres of music. Of course, if you think you were going to find the real answer to how this came about you were wrong, because even Bill Gaither cannot explain it. However, after listening to this discussion it was easy to see that the biggest thing Mr. Gaither did was to put his business/ministry into his own hands. Early on he discovered that his success was never going to be accomplished by relying on other people to promote his music. This is great advice. Another great piece of advice he gave was to have a plan and work it, "He who has no plans becomes a victim of other people's plans."
Bill spent some time explaining how the Bill Gaither Trio came about. Bill's start in southern gospel came about in songwriting. After his songs became a hit people started asking about the songwriters. This is when he decided to travel with his wife, Gloria and brother, Danny as the Bill Gaither Trio. It was during this tenure that he adopted what has become a great method of success. Bill discovered early on that he was always at the mercy of another promoter. After arriving at many concerts where there had been little advertising and even smaller ticket sales, he realized he would need to do something else. Bill opened his own promotion and booking company for just The Bill Gaither Trio and this was a major plus in his success.
Bill attributes his homecoming video succes to being a "God thing." Much of what happened with the original video was simply an outcome of his love for the history of southern gospel music and his love for the people involved. Sounds like a "God thing" to me.
Bill talked often about the need to be sensitive in programming. The videos and concerts are primarily entertaining but he knows that there are always people in audience night after night that are hurting. He encourages all of his artists to always be aware of that and to plug into it.
Joyce Martin McCollough, vocalist of the popular group The Martins, can attest to the fact that the Gaither videos and concerts have been instrumental in the success of her group. Joyce stated that she feels that appearing so often in the Gaither videos helped place a "stamp of approval" on her group. She attributes Bill for teaching The Martins many things, especially the importance of investing in other peoples lives. Another important thing she learned is working together and not in competition with each other is beneficial.
Paul Emery of Clear Channel stated that Bill Gaither is just as interested in the "little guy" as he is the "big guy." Often times Bill has cancelled, re-arranged and gone to great lengths to not compete with others in this industry.
When asked about competition Bill laughed and said that at one time he was tempted by that green monster of envy when told that he had just packed an arena with 8000 concert goes, but learned that Elvis Presley had packed it at 16,000 attendees for 3 nights. He learned a valuable lesson that ego can rob you of your blessings. He almost forgot about those 8000 people as if they had been nothing. Never again, would he let competition ruin his blessing. He said that the only person he competes against is himself. He explained it much like a golfer is always trying to get a better score than the last time. Bill said he is always looking for a way to present a better concert, to reach more people. It is this last goal that prompted him to hire Clear Channel to promote his concerts.
This was a wonderful way to spend the morning and we all came away loving Mr. Gaither just a little bit more. One of the last questions posed to him that day was perhaps the most profound. What do you see as the future of Southern Gospel Music? To which he replied, "If you want to describe southern gospel as narrowly as some want to describe it - it has no future!"
To which I silently uttered, "Amen!"
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Immediately after this discussion we were privileged to attend a reception in honor of those in southern gospel music hosted by John Styll, president of the GMA. He emphasized adamantly how much the GMA wants those genres who have felt slighted in the past by the GMA to know that they are very much wanted and a vital part of the Christian Music industry. This statement was met with much applause by those attending. I encourage everyone to get involed in the GMA and give more voice to our industry. Let's remember that the music is the vehicle but the message is the same.
Author: AGM
| Author's Website: http://absolutelygospel.com/
Written: 04/15/2003
| 
Category: Feature Articles
Comments: 20
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What do you think Gaither meant by his comment that SGM has no future if we define it "as narrowly as some want to describe it"?
Hey Tony:
It's sort of like the old saying "Everyone wants to go to Heaven but no one wants to die". I think the new sounds that is coming out of SG is going to help, but it's going to have to touch a new generation that is really not looking at the end, but living in the now. Something that people fail to realize in looking at the past is that Southern Gospel has always been MORE than just 4 men quartets. The era that everyone wants to compare as the defining era of Southern Gospel Music included much MORE than just quartets. The Speer Family, The Chuck Wagon Gang, The Johnson Sisters and more come to mind. Then you had the Goodmans rise up and Southern Gospel continued to GROW and expand. The groups such as The Blackwood Brothers and The Statesmen and The Imperials were ALWAYS pushing the edge and expanding the borders of Southern Gospel Music. They also had their nay-sayers back then, that if they would have listenened to would have so narrowly defined the music that it would not have continued to grow.
PART two:
Well, it's a catch-22 situation. I don't think that Southern Gospel is just 4 men and a piano. But I also hope we never see Southern Gospel Rap. LOL!!! I have always tried to take an attitude that I have my preferences in what I like to hear, but if other styles/genre are getting people saved, then they're reaching people I never could. I guess, kind of a live and let live attitude.
I also think he meant that gospel music styles must change to draw as many people to Christ as possible.
Oh but it is an industry! And yes, I'm one of those who says it can be both...ministry and industry. It's positive message can be ministry and one of the main purposes of SGM is to glorify God... BUT, another purpose of SGM is to entertain with a positive message. Good, wholesome entertainment never hurt nobody. I'm not saying that ministry shouldn't be top priority but you also must take into account that the industry part is what gets recognized...in other words how do you become as big as Gaither if you leave the business/industry part out? It's simple...you don't. Gaither is a SMART man...he's at the top and being a good businessman is what got him there. He isn't narrowminded...he thinks outside the box...which is what you must do if you want to get the message out there. You must find new ways to get things accomplished, otherwise you'll get left in the dust.
I hope southern gospel stays southern gospel.The Perry's and Point of Grace are definantly different,as is Kirk Talley and Micheal W. Smith.Thank You.
Joshua, The Statesmen and Blackwoods, and even the Imperials didn't allow Southern Gospel to STAY Southern Gospel. They had the insight to makde it grow by attracting more people. Let's see, the Perrys and Kirk Talley, both of whom I love listening to, will draw 200 people. Point Of Grace and Michael W Smith will both draw 20,000 people. Who is reaching more souls. Why not keep it Southern Gospel with a little "progressive" feel like Gaither Vocal Band does and draw 15,000 and reach many more souls with the message and style that we love.
Well, I love all kinds of Christian music, but most of the people at my Church that are into contemporary or praise and worship, will turn up their nose at the best of southern gospel and totally obstain from it!
"Gaither Vocal Band does and draw 15,000"
Even if it isn't the Gaither Vocal Band by themselves, how many others are packing the places with 15,000 attendees? It was a perfectly fine comparison.
Gaither Vocal Band with an auditorium of 15,000, that's one concert I would take on as a promoter, and not worry about losing my shirt as I have so many times before.
GMV alone would never get 15,000! It is a (very) unfair comparision to take an individual artist and compare the attendance to a "Gaither Homecoming Event" with 30+ artist and call that a move to the "progressive" side. Some of those 15,000 came to hear Vestal sing " I've heard of a place that's called heaven, it's made for the pure and the free, these truths in God's Word He has given, how beautiful heaven must be!" I sure didn't shell out my 20 bucks to hear GVB! They were just one of many. And if you divide up 15,000 by 31 artist you get about 500 each! That's about many showed up for the last Martins concert I attended. About 500.
How do you know that GVB alone would never get 15,000? And I don't know of another concert series in SG that has pulled in the numbers that Gaither's Homecomings do. So, yeah, the comparison still stands.
Your whole premise is based on some speculative numbers that you just created that have absolutely NO factual basis and now you want me to defend/prove that illogical, unfounded, unfair, unreasonable number? In the words of my great-grandfather…. That’s just plumb dumb! In my terms, it is an (unreasonable) comparison that has no basis of fact. I think it’s called (FICTION) in today’s world.
You are welcome to your opinion, however, it is proven facts that can be backed up that Gaither's concerts pull in between 12-15,000 people per concert. These are not numbers that have been created. Do you honestly think that a promotion company the size of Clear Channel would have even looked at Gaither if he wasn't capable or hadn't been capable of pulling in those numbers in the past? Now, tell me of another SG concert series that does the same? I am not sure what you are hoping to prove with your statements but they tend to be more biased then anything you accuse us of.
As one who has been promoting for more years than I care to remember, those are not "fictional" numbers. I am not wanting you to defend anything I have said, I will stand behind it fully. While your great grandfather may have called it "dumb", and you may call it "unreasonable", I call it realistic. You are welcomed to your opinion, as am I, and mine is based on 35 years experience in this industry.
Of course, you really cannot tell the goodness of anything by the number of people it attracts. Jesus drew a crowd until he really started preaching the true gospel. Then, they crucified him. Most secular music is sold by sex and not by music, we certainly don't want that. I am not saying I am against the Gaithers. Until they regressed to Southern Gospel, they were my second or third favorite group, behind the Imperials of the late 70s and Newsong of the early and mid 80s.
alright... So I'm just a 19 year old guy infatuated with Southern Gospel music... but when I went to The Gaither Homecoming IN Toronto, It was JAM packed. Clearly, 12 - 15, 000 easy. Whether it's Canada starving for a Gospel quartet convention or not, it's still something to ponder...
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